Pomellato (Est. 1967) When Pomellato, a Milan, Italy-based jewelry company founded by Pino Rabolini celebrated its 50th Anniversary in 2017, it did so with the global launch of Iconica, a tribute to the brand’s goldsmithing tradition. To reaffirm this legacy, along with a proven aptitude for research and experimentation, Pomellato presented a preview of its new collection comprised of rings, bracelets and pendants entirely made of gold and inspired by the soft, bold shape of the brand’s signature ring band first created in the early 1970s.
Rabolini’s inspiration for the Pomellato jewelry collection was to create jewelry designed to appeal to the era’s modern woman. Initially consisting of just six gold pieces, he launched his first collection in 1967 to capture the tastes and needs of the “new” woman who blazed a revolutionary trail and took leading roles in both life and work. More emancipated than ever before, she required different clothes and jewelry as she faced new and different challenges and realities.
Pomellato is celebrated for its signature colorful precious and semi-precious stones. Working from the house’s Milan atelier, over 100 artisans craft one-of-a-kind jewels, bringing together precious metals such as signature rose gold with fine diamonds and colored gems from across the globe. The brand is also renowned for its rebellious and unconventional designs, from striking cabochon rings to vivid pendants and glittering bracelets.
At its inception, Pomellato introduced the concept of prêt-à-porter jewelry, i.e., the idea that jewelry is not just a status symbol but an accessory to be worn at any moment of the day and changed like clothes. In the 1990s, Pomellato particularly focused on using colored stones. The company is also known for producing chains
Pomellato’s jewelry is special not only for its high quality, but because it is versatile enough to be worn with formal evening wear or casual everyday attire. With its creative designs and strong craftsmanship the brand has seen continuous growth in its worldwide popularity.
In 2007, to celebrate its 40th year, Pomellato made its debut in high-end jewelry with the launch of its Pom Pom collection: Forty pieces sold by appointment in New York, Paris, Milan, and Monte Carlo.
In 2009, Andrea Morante became the new Chief Executive Officer of the group and minority shareholder of RA.MO, the holding company of the Rabolini family that controlled the Pomellato and Dodo brands. In July 2013, the Kering Group acquired Pomellato and Sabina Belli was appointed CEO of Pomellato group in 2015.
Kering is a world leader in apparel and accessories. It has developed an ensemble of powerful luxury, sport and lifestyle brands including Gucci, Bottega Veneta, Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Christopher Kane, McQ, Stella McCartney, Boucheron, Dodo, Girard-Perregaux, JeanRichard, Qeelin, Ulysse Nardin, Puma, Volcom, and Cobra. Kering encourages its brands to reach their full potential in the most sustainable manner possible.
The Kering web page for Pomellato states, “Pino Rabolini … was the first to inject the spirit of prêt-à-porter into the conservative world of jewelry, which was revolutionary at the time. The brand’s strong and distinctive identity has been carried with…collections such as Nudo, Tango and M’ama non m’ama. Pomellato creations are immediately recognizable for their iconic style and inimitable blend of colorful stones, cutting techniques, and gem-setting methods.”
Since its founding, Pomellato has developed innovative advertising campaigns with famed photographers such as Helmut Newton, Gian Paolo Barbieri, Michel Comte, Paolo Roversi, Javier Vallhonrat, Sølve Sundsbø, and Jean-Baptiste Mondino.
Pomellato’s first ad campaign, which appeared in Vogue Italia in 1971, used Gian Paolo Barbieri’s famous double photograph of Lilly Bistrattin sinuously fused to herself – an image that artistically emphasized the soft curves of the jewelry she was wearing. This was meant to convey the Pomellato spirit, unconventional and pioneering – and introduced a new way of seeing jewelry, breaking years of tradition and convention. In its revolutionary approach, Pomellato made an indelible contribution to the renaissance of Milanese design.
The 2015 Pomellato campaign, shot by the duo Mert and Marcus, starred Salma Hayek as its muse. Hayek embodied its sensual, Mediterranean kind of beauty, but she was also chosen for her formidable accomplishments and charisma. An empowering female is a perfect reflection of the brand’s bold spirit and forward-thinking ideal.
Toward this end, Pomellato’s 2017 #PomellatoForWomen campaign starred women from an inclusive cross-section of various disciplines, ages, features and arts. Shot by Peter Lindbergh, the #PomellatoForWomen trailblazers reflect the forward-thinking, unconventional approach that has defined Pomellato for more than five decades.
In a 2016 article for the website, Business of Fashion (BoF), Luca Solca, head of luxury goods at BNP Exane Paribas said, “I think Pomellato is developing well in the accessible luxury space, where they have been able to establish a number of successful collections. This is a company with a strong culture and strong DNA, which has been able to piggyback on the global distribution network offered by Kering.”
In the same article, Mario Ortelli, a senior luxury goods analyst at Sanford C. Berstein, added that, “…the brand has heritage, a recognizable product, and an engaged consumer — all key assets in the branded jewelry market.”
Pomellato features nine colorfully named collections. These include Nudo, M’ama Non M’ama, Capri, Bahia, Tabou and Sabbia; all of which are characterized by candy-like gems of different varieties and precious metals. Other featured collections are Victoria, characterized by rose gold and beautiful jet designs, and Tango, which features rose gold chains, most of which are accented by different types of silver and diamonds. Pom is Pomellato’s haute couture line of jewelry.
Other collections include Arabesque, with its airy richness combined with architectural flavor. Ramage motifs sinuously crafted in gold come to life in new, unconventional classics.
Bahia is In touch with the essence of nature. A world of extraordinary colors are embodied by sophisticated and powerful tropical-inspired creations. Bahia is expressed through unique fine jewelry details and rounded stones with irregular cuts.
Capri is a Mediterranean ensemble inspired by the feminine allure of blooming Bougainvillea flowers and the breath-taking beauty of the Blue Grotto. Capri creations enchant with an ocean of brilliant color contrasts.
Gold is a classic story with a touch of magnificent chic. In this collection, Pomellato molds creativity into essential creations that give life to a multitude of shapes and shades with shiny, opaque, faceted or hammered finishes.
The Lucciole collection is comprised of circles of understated elegance. It is sheer simplicity adorned by points of light (like fireflies) to suggest a minimal style with a magic touch that makes for delicate, sparkling ensembles of artisanal perfection.
The Milano collection explores the double nature of Milan as the creative heart of fashion and design, and as the cradle of an historic goldsmithing tradition. Milano reveals a current, clean-cut style rich in heritage.
Nudo is Pomellato’s contemporary style icon boasting an endless surprise of color and style. Nudo is the emblem of the modern ring every woman wants to own. A smooth elegance sparked by seasonal trends and personal inspiration, the Nudo mixing and matching experience inspires a longing for more complementary pieces.
In Nuvola, Pomellato reinterprets the traditional brilliant cut. ‘Nuvola’ is Italian for “cloud” and is a relatively new special-edition collection, shaped into twirling cloudbursts of precious diamonds with gold and crafted to be prêt-á-porter.
Rittrato is another relatively new collection embodying the Maison’s historic values. It is a full expression of the concept of “New Precious.” Through meticulous handcrafting, unconventional gems come to life on jewels with curved designs.
Sabbia is inspired by natural beauty. Resembling gentle plains of crystalline sand grains caressed by the sun, the diamond-sprinkled surfaces of Sabbia, Italian for ‘sand,’ glimmer as they catch the light. The designs are big and small rounded creations that settle side by side in a soft, natural mix.
Tango is Pomellato’s grand classic. Bold, harmonious, and surprising ensembles of rose cut diamonds in pavé settings make for one-of-a-kind creations with exclusive allure.
A February 2018 article in Elle Magazine, revealed that Chiara Ferragni, social media guru, serial entrepreneur, and mastermind behind the fashion blog, The Blonde Salad, had been named Pomellato Jewelry’s newest brand ambassador, joining the brand for its 2018 #PomellatoForWomen campaign.
“I’m so proud to join this campaign that represents everything that women can be—strong, capable, and fiercely independent,” Ferragni said in a statement. “And Pomellato’s unconventional style, along with the powerful perspective conveyed in each of Peter Lindbergh’s images, it’s just perfect chemistry.”
The campaign highlights a diverse set of women including French artist Anh Duong, nutritionist Rosemary Ferguson, brand advisor Helen Nonini, art curator Caroline Corbetta, model and visual artist Larissa Hofmann, and writer Pihla Hintikka in black-and-white portraits.
Pomellato has more than thirty boutiques worldwide in Milan, Paris, Madrid, Capri, Barcelona, Monte Carlo, Taipei, Venice, Rome, Singapore, Moscow, Düsseldorf, Verona, Florence, Antwerp, Dubai, New York City, Turin, Kuwait, Moscow, London, Miami, Munich, Jeddah, Hamburg, Chicago, Beijing, and Beirut.
With its colorful stones, special cuts, and creative ensembles, all impeccably crafted, Pomellato has grown to embody a modern, unconventional beauty with a truly iconic style. Each piece is the perfect balance between the past and the future, tradition and innovation, rigor and experimentation with a sensual, and often daring, touch.