Alessa Jewelry (Est. 2009) is a brand created from a love story. One half of that story is Yuvraj Pahuja whose heritage is Indian and the fifth generation of a family of jewelers. Alessandra Robles, his other half, grew up in Guatemala and from her youth lived in an environment full of art and color. The two met when they studied at the Gemological Institute of America. They fell in love and, in 2009, launched a jewelry line that expressed their mutual vision of beauty: a mysterious and magical identity.
As described on the brand’s official website, “What is truly magical is what happens when two individuals, identical in nature yet polarizing in nurture, intertwine to create a completely new path that they tread boldly together.”
Alessandra further explains, “I wanted to create a brand that reflected stories of strength and beauty appealing to women from different backgrounds. My designs aim to empower women in the same way strong women have inspired me. When I met Yuvy, I was instantly drawn to his energy and determination. His ambitious drive became a source of inspiration for me. Together, I had no doubt, we had the power to make our creative dreams a reality”.
Prompted by Alessandra’s Guatemalan origins and the Pahuja family’s years of experience in the jewelry industry, the brand features unique designs rooted in two distinct philosophies. The result is jewelry that, in less than a decade, gained a global following and established itself as a creative collaboration of emerging talent in the fine jewelry industry.
The brand balances the classical with the contemporary across its eclectic and unmistakable collections that are meticulously designed and hand-crafted with the finest materials available and sold with a lifetime guarantee. Strongly inspired by Latin-American and Indian spirit, Alessa Jewelry boasts a modern, vibrant, edgy allure for women and men of all ages.
Alessa Jewelry is handcrafted according to international standards, using precious metals, natural diamonds and gemstones. Its colorless diamonds are F-G color, VVS-VS clarity set in 18 Karat gold. The pieces found in the brand’s collections (bracelets, necklaces, earrings, and rings) are designed and crafted with attention to detail and incorporate hand selected precious stones and raw materials from around the world. Many of its original designs are adorned with diamonds, rubies, sapphires and semi-precious stones.
Its collections include Bloom by Lu that consists of a gorgeous center solitaire diamond surrounded by a halo of precious and semiprecious stones, Signature, a collection that embodies the ideology of the Alessa brand: edgy, minimal design and vibrant personality, Spectrum with its bold, unique hand painted stackable designs, and Essentials, a classic collection of pavé, solitaire necklaces, bracelets and rings. These can be worn stacked or on their own.
In the Pendants collection, the designers use a millenary language and translate it in 18k gold with floating minimal charms that buyers can edit and personalize into their own words of love.
The Eruption collection boasts multidimensional pieces that are light to wear while the Elixir collection is defined by linear details including a harmonized combinations of triangular shapes interconnected to form each piece in its entirety.
Other collections include Clique, Amara, and Paradise. For men there is Men’s Imperial created in rich leather with interchangeable charms in sterling silver.
Hand or machine engraving is available for merchandise with sufficient space for it (e.g. wedding band rings, key rings with tags, picture frames, etc.)
Recently, the brand entered into a collaboration with Diamond Foundry and celebrated its latest collection, DF X Alessa. It is a unique collection of engagement rings that embody the brilliance of Diamond Foundry diamonds with the luxury of Alessa Designs. The collection consists of eight exquisite engagement rings, each with an individual story to tell.
Inspired by Greek mythology, DF X Alessa uses elements of light, color, and geometry to express new beginnings, new partnerships, and new journeys. Each of the collection’s engagement rings possess the name of a Greek goddess from Venus, the goddess of love. to Viola, the goddess of luck.
The brand has established stores that are located in the United States, Brazil, England, France, Germany, Italy, Greece, Israel, Saudi Arabia, Bahrain, and Japan. The flagship Store is in Dubai.